Sherri & Orchidlady,
Orchid Lady wrote almost exactly what I want to write. For the 4 answers, using Orchid Lady's answers as the template:
1. [same]
2. I do not care at all about my 3 port holes plus a questions mark scar around my umbilicus (for hand assisted surgery). What, body beautiful at 72 y.o. plus a few days ruined by scars? Who would I be kidding?
3. I chose "based on safety, experience and complications involved in that particular type of surgery."
4. Were "living donors involved in the process as either educators, guides or mentors to potential donors"?
It is possible, even likely, that UMD had vetted this ad using response/focus groups. The results were probably in terms of a positive response to possibly donating *shortly after viewing the ad*. I doubt the vetting or assessment checked longer-term results. Three longer-term questions: 1] What percent of those in the response/focus groups actually started the process, by at least contacting the Center? 2] Of those, what percentage were *non-directed donors* (because most people in the general population do not have a family member, or know of someone, needing/waiting for kidney transplant)? 3] [like Orchidlady], What percentage actually started the donation process, were negatively surprised & turned off to donating, thus felt *more* negative about donation as a result or even worse talked negatively to others?