https://adage.com/events-awards/health-care-marketing-impact/aa-sanofi-badge-of-honor-pharmaceutical-gold/

Sanofi's AI-driven campaign boosts living kidney donor applications amid urgent need

By
Joy R. Lee
November 10, 2025 06:00 AM

Sanofi, the global pharmaceutical company, responded to the urgent need for living kidney donation with an unorthodox approach. The "Badge of Honor" campaign, created in partnership with FCB Health New York, an IPG Health Company, focused on the only variable that could shift the outcome—the donor.
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