UNOS unveils new logo and launches new online store

[Clark]

http://transplantpro.org/unos-unveils-new-logo-launches-new-online-store/

UNOS unveils new logo and launches new online store

To coincide with National Donate Life Month, today UNOS unveiled its new logo. The new logo is part of our refreshed brand effort, which positions us as the largest transplant network in the world with membership comprised of nearly 400 transplant hospitals and organ procurement organizations.

Video of Unveiling
https://youtu.be/Um1a7EOLzn8

UNOS’ brand promise
Our brand promise is to save lives through:
matching patients with transplant organs; and
helping ensure the national transplant system is equitable, safe and efficient.
UNOS’ brand personality
Members tell us our brand personality encompasses the following characteristics:
lifesaving
knowledgeable
collaborative
friendly
passionate
dependable
These characteristics come across in the way people experience UNOS.
New online store
When you visit the UNOS websites, the most immediate change you will notice, in addition to the new logo, is a change to the UNOS store. The primary difference is single-stop shopping for all patient and professional resources. Whether you need policy brochures, patient materials or a UNOS hoodie, you will be able to order them all from one spot. And although you may continue to receive from 1-3 copies of any item free of charge, we will start charging additional fees for larger shipments of orders. Visit the UNOS store at store.unos.org.
More changes coming soon
We have also been busy redesigning our family of websites to better support the needs of both the general public and busy transplant professionals. Watch for redesigned UNOS and Transplant Pro websites, and a redesigned patient website, Transplant Living, in September.

[Clark]

UNOS is the OPTN contractor, and the store is a source of revenue for the shortfall between what Congress budgets and the actual cost of meeting the requirements of the contract, as well as the added value the employees of UNOS try to bring to fulfilling the OPTN contract. We can disagree in our own ways about the content, implementation, and enforcement of the contract, and we can have our own approaches to priorities and better functionality of the staff of UNOS as they deal with the transplantation industry. Regardless, they are are trying to better procedures and practices. Engage with them to improve things according to your pint of view. For example, I volunteered to assist as a content editor of the then nascent Transplant Living web site. I joined a small but well qualified group. Our contact information was publicly available on the site. The content was rarely updated, and we were even more rarely consulted. During the last content update, our "advisory board" page was removed, the UNOS staff were correctly cited as the content curators, and pop up content was added to the About Us page:

Reference and Publication Information >
United Network for Organ Sharing (UNOS) is committed to providing accurate and reliable information for transplant patients. The content on this page was originally created on August 1, 2003 by UNOS and last modified on November 13, 2012.